Waupoos Estates
Waupoos Estates: Digital Restoration of a Prince Edward County Pioneer
A comprehensive overhaul for the County’s first winery—replacing a fragmented WordPress site with a high-fidelity, conversion-focused estate experience.
The Challenge
Waupoos Estates is the pioneer of Prince Edward County wine, but their digital presence had become a liability. Trapped in a "WordPress mess" of broken links, inconsistent branding, and amateur iPhone photography, the site was a technical and visual bottleneck. It offered no booking capabilities and failed to communicate the beauty of the 100-acre waterfront property. For a small business, this is a dangerous "money bleed"—a site that looks cheap and forces customers to look elsewhere to complete a reservation.
The Solution
I executed a total digital restoration, handling every touchpoint from art direction and custom photography to video editing and copywriting. I moved the entire ecosystem to Wix Studio, building a bespoke, "un-boxed" layout focused on speed and performance. I integrated complex booking systems for tours and dining, created custom responsive menus for the restaurant, and used Generative AI to enhance specific visual assets. This removed the "junk code" and developer dependency that had plagued their previous setup.
The Result
The result is a high-performance digital asset that commands the same respect as the physical estate. By focusing on Mobile-First design and Search Intent, the site now functions as a primary revenue driver. The estate now has a cohesive visual narrative—from the vineyards to the accommodations—and the client has regained total control, managing a professional-grade tool without needing a developer to fix basic errors.