KRTV JÜC
KRTV JÜC: High-End Tech Satire & Visual World-Building
A deep-dive into product design and narrative branding for a parody tech company—utilizing 3D modeling, Generative AI, and technical copywriting to make a surreal premise feel entirely plausible.
The Challenge
The challenge was to take an absurd, "impossible" premise—bottling human creativity—and package it as a high-end, premium consumer tech brand. In parody branding, the humor only lands if the execution is flawless. I needed to build a massive, believable ecosystem that could withstand the scrutiny of a real product launch, from the "Reverse Evaporative Volition" technology down to the "Panic Deadline" extraction modes.
The Solution
I acted as the sole Creative Director and Product Designer for the KRTV JÜC universe, building a vertically integrated experience on Wix Studio. I developed a cohesive hardware language for the JÜC-EXTRACTOR and its various "purification" modules using high-end 3D modeling and AI. To ground the satire in reality, I created detailed "exploded view" diagrams and technical copywriting to explain the tech, while building out a comprehensive brand world that includes interactive FAQs and multiple delivery formats like "Idea-Nasal Mists."
The Result
The result is a masterclass in "Visual Fiction." This project serves as a definitive proof of Expertise in high-concept branding and complex UI/UX. It demonstrates my ability to handle every facet of a brand’s digital identity—from the origin story to the technical specs—while maintaining a consistent, high-end Scandinavian aesthetic. For potential clients, KRTV JÜC proves that I can take any concept, no matter how "out there," and turn it into a professional, technically sound, and visually authoritative brand.
*Built to the Lumen Standard. Managed (and potentially mangled) by the client. Technical glitches and layout shifts are 100% theirs.