CASE STUDY
Business Dev. Bank of Canada
A decade-long editorial photography partnership documenting small businesses for BDC print magazines and digital platforms.
Sector: Corporate Finance, Industrial, Tech, Retail & Small Business
Transformation: Decade-Long Editorial Photography Partnership
The Tech: Environmental Portraiture, Portable Lighting Rigs, Documentary Photography
The Problem: Unpredictable Industrial Environments & Poor On-Site Lighting
The Solution: Adaptable On-The-Ground Art Direction & Clean Visual Narratives
The Challenge
Adapting to Complex Workspaces
Executing a consistent art direction across highly unpredictable and demanding environments. Shoots required capturing real employees and fast-moving machinery in massive industrial warehouses, active chemical plants, and dimly lit corporate spaces, all while navigating poor lighting and avoiding disruption to active work floors.
The Solution
Documentary-Driven Visuals
Applying a clean, documentary-style approach to industrial photography. This required adaptable lighting setups and on-the-ground problem-solving to shoot effectively in adverse conditions, translating messy, real-world operations into polished, accessible visual narrative
The Result
A Decade of Authentic Storytelling
A robust, ten-year archive of authentic visual stories that elevated BDC’s marketing assets, successfully highlighting the diverse, practical realities of the small businesses they support.
LUMEN
Based on Wellington, Prince Edward County, working across North America & beyond.
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