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(How to make sure the AI mentions your brand by name.) Traditional SEO was about keywords and links. GEO is about Entities and Authority. In a generative search world, the AI isn't just looking for a match; it’s looking for the most trusted "Source of Truth." To win here, your website needs to stop being a brochure and start being an authoritative resource that an AI feels confident citing. 1. From Keywords to "Entities" AI doesn't just see words; it sees relationships. In th