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Lumen Creates Award Winning Photography

Photography of website for small business photography on laptop computer

We've worked very hard to produce world-class photography for companies across North America. And we're proud & excited to offer small businesses & creative brands award-winning photography for websites & marketing materials.

Our work spans the gamut, from food to editorial & beyond. We understand business branding, brand standards & guidelines & having been successfully working with companies across the country for decades. Which puts us in a unique position to help you, the intrepid small business owner, up your visuals & raise your photo/video game.

The main reason we emphasize our photography experience is because we live in a highly visual world - illustrations, photos & videos are everywhere - Instagram, Facebook, our buses, subways & billboards. We've become used to high production value visuals.

Your website is a digital container for what's important to your business & growth. Photography is vital - no one wants to read plain text. Illustrations, graphics, icons, movement & photos are all an integral part of any small business website that wants to attract & hold the attention of new visitors.

In today's digital age, a strong online presence is crucial for the success of any small business. Your website serves as the virtual storefront, often forming the first impression potential customers have of your brand.

While many elements contribute to an effective website design, one aspect that cannot be overlooked is professional photography. Here's why professional photography is essential for small business website design:

1. First Impressions Matter: When visitors land on your website, they form an instant impression of your business. High-quality, professional images help convey credibility, professionalism, and attention to detail. Amateur or low-quality photos, on the other hand, can leave a negative impression and deter potential customers from engaging with your brand.

2. Visual Storytelling: Professional photography enables you to visually communicate your brand's story, values, and offerings effectively. Through carefully curated images, you can showcase your products, services, and team in a compelling and authentic manner, resonating with your target audience on an emotional level.

3. Enhanced Brand Identity: Consistent branding is key to building brand recognition and trust. Professional photographs tailored to reflect your brand's unique identity, style, and personality help strengthen your brand image and set you apart from competitors. From color schemes to visual motifs, every aspect of your photography can reinforce your brand identity.

4. Increased Engagement and Conversions: Engaging visuals have the power to captivate and retain visitors' attention. Studies have shown that websites with high-quality images experience higher engagement rates and lower bounce rates. Furthermore, compelling visuals can drive conversions by inspiring trust and encouraging visitors to take desired actions, such as making a purchase or contacting your business.

5. Search Engine Optimization (SEO) Benefits: Professional photography can also contribute to your website's SEO efforts. Original, high-quality images can improve your website's search engine rankings, as search engines value unique and relevant content. Additionally, properly optimized image metadata, including titles, alt text, and descriptions, can further enhance your website's visibility in search results.

6. Adaptability Across Platforms: In today's multi-channel digital landscape, your visual content needs to be versatile and adaptable across various platforms and devices. Professional photographs are optimized for different screen sizes and resolutions, ensuring a seamless and visually appealing experience for users accessing your website on desktops, smartphones, or tablets.

7. Building Trust and Credibility: In an era where online scams and fraudulent activities are prevalent, establishing trust with your audience is paramount. High-quality, professional images instill confidence in your brand, signaling to potential customers that you are reliable, competent, and committed to delivering a positive experience.

Professional photography plays a vital role in small business website design, contributing to enhanced aesthetics, brand identity, engagement, and ultimately, business success. Investing in professional photography is not just an expense but a strategic investment in your brand's online presence and reputation. By leveraging the power of visual storytelling, you can effectively communicate your brand's value proposition and forge meaningful connections with your audience in the digital landscape.


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