Hi. We design immersive and fun custom websites for small businesses and solopreneurs. Welcome.
yellow studio
skwarna.
LUMEN.
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Good Food Good Mood
skwarna.
it's play time.
yellow studio
we are website design experts.
our photos win awards.
skwarna.
Custom Website Design
Award-Winning Photography
AI Visuals
E-Commerce
Copyediting
Product Mock-ups
Brand Strategy
Small Business Branding
Graphic Design
#levelup
Lumen website design & branding feels sharp, alive & unapologetically original. No boring templates or canned thinking. Just colourful, fun & contemporary design built for real budgets & real small businesses.
We approach every project with the precision of a boutique agency and the creative agility of an independent studio. Each website is built with intention — crafted to elevate your brand, sharpen your message, and create a lasting impression.
Beautiful design deserves equally thoughtful execution. Our builds are clean, stable, and optimized for performance across devices. Each site is developed with precision, responsiveness, and long-term scalability in mind.
Process
Great websites have a LOT of moving parts. We know how to put these parts together to balance look/feel with functionality & performance.
Here's how we make it happen:
We meet in person & discuss your business from start to finish. We want to understand what you do as well as you do.
Once we've discussed you brand we look at your space & discuss how to capture photos & videos that best capture what you do best.
1. Discovery
2. Creative Intake
We've created an easy-to-use form that gives you the opportunity to tell us how you want things to look. This a chance to share your likes & dislikes before we start thinking about your site.
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the framework of a website. It focusses on user experience & site flow without distracting design elements, animations & interactions.
3. Visualization
4. Content Creation
This is the fun part! We work on site to create dynamic, vibrant photography & video that capture your story & brighten your brand. Sweet.
5. Design + Build
With a working wireframe & beautiful visuals, we now build out your website. This means specific colours, fonts, photos & the stand-out design elements that will make you unique.
6. Revise + Test
A beautiful website is only effective if it's fast & reliable. We test your site across all devices to make sure it's running smoothly for your visitors. Every time.
We are passionate about creative website design for driven small-businesses & solopreneurs. We hold ourselves to the highest standards, just like you. Our working method is professional, responsive & transparent.
We take pride in designing & building bespoke websites that stand out & proudly share your brand story. Welcome to Lumen Design - the only vertically-integrated nano-agency dedicated exclusively to supporting super-hero small business owners.
#longlivesmallbusiness
Professional + Responsive.
All our website design projects are fully responsive which means more than just breakpoints. We design your mobile site from the ground up to ensure maximum user flow & functionality. Every time.
Our Websites Perform.
We want your small-business website design to look great. But we also want it to work. Which means your visitors always experience a website that is quick-loading, interactive & accessible.
Page speed is a critical factor in search engine optimization (SEO) & user experience. The stats don't lie - 40% of visitors will leave a website if it takes longer than 3 seconds to load. We make sure your website looks & works great so you can focus on what matters the most.
Site Speed +
Site speed is a vital part of website design, especially for small-businesses that often have to compete for attention & pixels.
If you plan to run digital ad campaigns, like Google Ads, site performance is doubly important. The faster your site, the more Google likes you. The more Google likes you, the less you pay to get people to your website.
Accessibility +
Google places a high value on website accessibility. Everyone exploring the internet is different & design must accommodate these differences - blindness & colour blindness are two areas we tackle using appropriate contrast levels and alt tags for screen readers. We actively work to ensure that every visitor has an easy to use and effective website experience.
Best Practices +
Best practices is less about absolute page performance & more about simply doing things right to ensure potential customers & clients have a great experience. This includes everything from avoiding 3rd-party cookies to ensuring images have correct aspect ratios & sufficient resolution (but not too much) across all breakpoints.
SEO +
Most people don't realize that website page performance directly impacts SEO. It's not just about search terms & keywords. Google actively rewards websites that have high page speed metrics with improved SEO & organic search visibility. Additionally, you have the no brainers like site indexability, meta descriptions & crawlable links. We cover all of this for you so you can rest easy & get on with business.
Working Together
At Lumen, we want to create work that has meaning. That's why we named our agency after our daughter, Lumen, aka Lumi bird. Our #1 troublemaker.
Naturally, we want to work with small businesses who create value & meaning through their products, services & experiences. Small businesses that are driven by passion, a commitment to good, community & wellness.
Who are these businesses? Here's a detailed & ever-expanding list:
Healers + Wellness specialists + NGOs & Charities + Farmers & Food Producers + Farm Markets + Chefs & Restaurants + Therapists & Somatic Specialists + Local Retailers + Environmental Organizations + Advocacy Groups & Activists + Microbreweries & Distilleries + Authors + Artists + Makers + Naturopaths + Acupuncturists + Yoga Studios + Musicians + Animal Protection & Welfare Organizations + Business Improvement Areas
custom website design +
award-winning photography +
generative AI +
e-commerce & product photography +
copy editing & writing +
product mock-ups +
brand strategy & development +
small-business branding +
graphic design +
Case Studies
Hi! I'm Daniel, the Creative Director & Head Designer at Lumen Design, a nano-agency specializing in creative small business branding & custom website design. I live in Prince Edward County with my wife, Sarah, and our two deranged daughters, Lumen & Willow.
