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What if there was a creative micro-agency that crafted exceptional brands exclusively for hard-working kick-

butt small businesses & intrepid solopreneurs like you?


We have good news. Lumen Design is that agency. 

* All text conversations were used with the written permission of Camilla the Chicken & Sam Eagle. 

Imagine a creative agency that works exclusively with bold small businesses & intrepid solopreneurs like you. That turns the traditional box into a colourful & dynamic container for the heart & soul of your business.


lumen brightensbrands.



Award-Winning Photography

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Imagine a creative agency that works exclusively with 

small businesses. 

Create Amazing

Wecombine intentional brand strategy with award winning visuals & design to help you grow, thrive & do good.

Accessible& affordable messa-ging for a better, brighter world. 

Lumen is that agency.

Recent Projects

We are a country-based (PEC) micro-agency that combines award-winning content creation with brand strategy & development that is powerful, accessible & affordable. Brand brightened.


Lumen elevates small businesses through focussed brand strategy & development, responsive website design & award-winning custom photography. Grow your business with us & thrive.

Small Business Brand Strategy + Creative/Art Direction + Website Design + Photography & Video + Copywriting + Copy Editing 

Discuss A Project

Select Clients

Airwood + Living Kitchen Wellness + Theia + Bustle + Appetite + Penguin Random House + Heidi Earnshaw Design + Black Bear + Gull Lake Boat Works + Mercedes Benz + Business Development Bank of Canada + Report On Business Magazine + Hotelier Magazine + Foodservice & Hospitality Magazine + Fortune Magazine + Invesco + Investors Group + Visa + Ikea + Porter Airlines + Street Contxt + CBC + Jar Creative + Agency Code + Hotelier + American Lawyer Magazine + Watershed  Magazine + Garage Time Beer + VanStone Farm + Last House Winery + Waupoos Estates Winery  

American Photography AP37 / Lensculture Portrait Award Finalist / Lensculture Critic's Choice Winner / International Photography Award / Applied Arts / Paris Prize / Pollux Awards / Moscow Intl. Foto Awards / ND Awards / AAP / Tokyo Intl. Foto Awards.

Our work has appeared in Esquire, National Geographic, Fortune, Spacing, BESIDE, Report On Business, Toronto Star, Globe & Mail, Toronto Life, Hotelier, Foodservice & Hospitality, Canadian Grocer & two Appetite Cookbooks. 

Working Together

Naturally, we want to work with small businesses who create value & meaning through their products, services & experiences. Small businesses that are driven by passion, a commitment to good, community & wellness. 

Who are these businesses? Here's a detailed & ever-expanding list:

Healers + Wellness specialists + NGOs & Charities + Farmers & Food Producers + Farm Markets + Chefs & Restaurants + Therapists & Somatic Specialists + Local Retailers + Environmental Organizations + Advocacy Groups & Activists + Microbreweries & Distilleries + Authors + Artists + Makers + Naturopaths + Acupuncturists + Yoga Studios + Musicians + Animal Protection & Welfare Organizations + Business Improvement Areas

At Lumen, we want to create work that has meaning.
That's why we named our agency after our daughter,
Lumen, aka Lumi bird. Our #1 troublemaker. 

Our Process

Discovery & Scout

We meet in person & discuss your business from start to finish. We want to understand what you do as well as you do. 

Once we've discussed you brand we look at your space & discuss how to capture photos & videos that best capture what you do best.

Creative Intake

We've created an easy-to-use form that gives you the opportunity to tell us how you want things to look. This a chance to share your likes & dislikes before we start thinking about your site.

Sitemap & Wireframe

A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the framework of a website. It focusses on user experience & site flow without distracting design elements, animations & interactions.

Content Creation

This is the fun part! We work on site to create dynamic, vibrant photography & video that capture your story & brighten your brand. Sweet.

 Design & Build

With a working wireframe & beautiful visuals, we now build out your website. This means specific coluors, fonts, photos & the stand-out design elements that will make you unique.

Revise & Test

A beautiful website is only effective if it's fast & reliable. We test your site across all  devices to make sure it's running smoothly for your visitors. Every time.


At this point your site looks amazing & you can't wait to launch it deep into cyberspace. It's speedy & works flawlessly across all breakpoints & devices. We just need to switch your name servers & connect your domain & you're ready to shine! After 24-48 hours, your site is live & you can do your happy dance.

What To Expect

Clear & timely communication from start to finish.

Creative & financial transparency. No surprises.

Creative & financial transparency. No surprises.

World-Class Content Creation.

The Lumen Happiness Guarantee.

  • What do you build with?
    We work exclusively with WIX Studio, the professional agency level software by WIX. Formerly known as Editor X, we firmly believe that Studio offers small businesses the most creative options while maintaining technical accessibility & affordable hosting plans.
  • Do you do SEO?
    All our site builds include basic SEO - a meta description, alt tags, etc. We do not provide specialized SEO services.
  • Do I own my website?
    Yes, the site is yours for as long as you're with WIX Studio. We are site collaborators so we can help with updates and changes as needed.
  • What type of photo equipment do you use
    We have a twenty-year background in commercial & editorial photography so we use the best & most reliable equipment. This means high resolution digital slrs, 4k cameras and world-class Profoto lighting and modifiers that will brighten your brand.
  • Can I change things? How do I update website content?
    Good question. Yes, you can change things, but we urge caution when you do. We suggest not altering design website design elements without discussing first. All text content can easily be updated by you & published immediately using our custom Content Management System (CMS).
  • I need a shop! Do you do E-commerce?
    We do! We can create a robust shopping experience for your clients using a Content Management Systems (CMS) that easily allows you to add new products anytime.
  • Do you offer special pricing for not-for-profits & charities
    Yes we do! Please contact us to discuss your budget & how we can help.
  • I think I need a blog. Can you help?
    Indeed we can. We can design & build a blog to help you share your business with the world & boost your SEO.
  • How does hosting work?
    Hosting is a monthly (priced annually) fee that WIX Studio charges to keep your site safe & sound. Hosting pricing depends on what your site requires - from a basic starter site to a more complex E-commerce shop.
  • I use another website platform (e.g. Squarespace, Shopify, etc.). How do I switch my site over?
    Excellent question - we handle this for you. There are two parts to the puzzle. The first is your domain (e.g. www. The second is switching your host server. We make sure the transition is seamless so your new site propogates quickly across the interweb without hiccups.
  • I have a small budget, can you help?
    It depends on what you need. There's nearly always something we can do to help. Don't hesitate to reach out so we can discuss options if you have a limited marketing budget. We like helping, being creative & solving problems.
  • How much do you charge?
    Our investment page covers all our pricing packages, ranging from a straightforward landing page to a custom-designed website with photography & video. If you don't feel there's a perfect fit, just let us know & we'll create a custom package just for you!
  • What about graphics, animations & interactions?
    We've got you. We have myriad animations & interactions we can use throughout your site to enhance the user experience. We also have access to millions of graphics, icons, Lottie animations, fonts & mockups.
  • What if I'm not happy with my site or photography?
    This has never happened. However, we understand you need assurances, Say hello to the Lumen Happiness Guarantee. We collaborate & make sure that you are part of every step we take (together). Every wireframe & photo is shared & tweaked based on your guidance & vision. If you're not totally happy with the final result (or we work tirelessly to get you there, but fall short), we'll give you your money back.

Hi & Welcome.

Lumen works with hard-working kick-butt small businesses & intrepid solopreneurs like you.

We believe small businesses are the backbone of the economy & consistently drive creativity & services forward.


But why then are so many small businesses forced to choose between overpriced branding packages & mediocre work? 


You deserve more & better.

That's why we work exclusively with small business brands. 


We always punch above our weight for the little guy to create powerful & accessible brand experiences for your audience.

Welcome to Lumen Design. The only award-winning micro-agency dedicated to you.

Lumen elevates small businesses through focussed brand strategy & development, responsive website design & award-winning custom photography. Grow your business with us & thrive.

We are a country-based micro-agency that combines award-winning content creation with brand strategy & devlopment that is powerful, accessible & affordable. Move your audience & grow your passion.

Small Business Brand Strategy & Development + Creative/Art Direction + Custom Website Design + Custom Commercial & Editorial Photography + E-commerce & Online Stores + Content Management Systems + SEO 


creates sweet







Lumen Builds Websites For Intrepid Small Businesses

Pricing Investment

We understand that budgets vary so we created several options to cover the basics. 


All packages have optional add-ons like additional content, copywriting & text editing, Google Ads, Google Business Profile, Google Console & Google Analytics.

We help small businesses with website design, photography, video, copywriting, copy editing, SEO, Google Ads & Google Analytics.

All Content Copyright Lumen Design 2024.

We'd love to stay in touch.