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websites w/ heart + drive.

* All Work/Case Studies
lumen.
3D character mascot illustration of a blue fuzzy monster holding a teal letter W, showcasing custom graphic assets and creative design capabilities for small businesses.
Editorial brand photography capturing an artisan's hands shaping clay on a pottery wheel, highlighting local small business brand strategy and commercial photography in Belleville and Kingston
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* All Work/Case Studies
Commercial food photography for a local restaurant, featuring hands sharing a fresh pepperoni pizza and craft beers on a marble table in Prince Edward County
Creative custom website graphic showing a human silhouette impression formed in green grass and wildflowers, representing organic brand identity design by Lumen Design.
Editorial brand photography capturing an artisan's hands shaping clay on a pottery wheel, highlighting local small business brand strategy and commercial photography in Belleville and Kingston
3D character mascot illustration of a blue fuzzy monster holding a teal letter W, showcasing custom graphic assets and creative design capabilities for small businesses.
lumen.
ye11ow studio
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Official Wix Studio Certified Web Designer Expert badge, representing elite technical mastery in responsive CSS grid layouts and advanced website development by Lumen Design
Official Wix Partner Legend badge, signifying top-tier agency status and verified excellence in delivering high-performance, custom-built corporate and small business websites

We partner with small businesses that love their brand & community.  Great WEB DESIGN for good people doing awesome things everyday. 

*Bold websites built from scratch

*Branding that feels completely like you.

*Strategy that moves your business forward.

lumen.

* hey, let us help with that.

01/ Custom Websites

Custom Web Design & Development / E-Commerce / Online Booking Systems / Form & Onboarding Setup

02/ Voice & Strategy

Website Audits & Consultations / Brand Positioning / Spotting Your Niche / Local Geo-Targeting / Writing & Editing Copy

03/ Visuals & Media

Award-Winning Photography / AI Visuals & Optimization / Video Editing & Curation / Art Direction/Photo Direction

04/ SEO & GEO

Search Engine Optimization (SEO) / Moving Domains Safely / Redirects & Search Protection / On-Site Team Training

WORK

View Case Studies
Claude AI logo — advanced language model for copy assistance.
Wix Studio logo — the advanced professional platform used for bespoke, high-performance web development
Figma logo — professional UI/UX design and prototyping software
Coolors logo — color palette generation for brand identity.
Adobe Photoshop logo — high-end photo editing and raster graphics.
ChatGPT logo — generative AI tool for research and strategy.
Google Gemini logo — multimodal AI for data and creative processing.
Midjourney logo — AI image generation for bespoke creative visuals.

01/
lumen + your biz

Before looking at a single pixel, our conversation starts with exactly where your business is now, where you want to head, and how you actually want your business to feel. No corporate jargon—just honest, real-world milestones that matter to you.

* let's Create a Clear Path Forward.

01/ finding your people

Figuring out exactly who loves what you do and why they love it—so you can focus your energy entirely on the community that truly appreciates your craft.

02/ core value

Helping you translate what makes your business special into a clear, honest voice. There’s an old saying that you can’t read the label when you’re sitting inside the bottle. We act as an outside set of eyes to help you distill your day-to-day hard work into a message that clicks with outsiders.

03/ visual level up

Elevating your brand look, curation, and photography to match how good you actually are in real life. Good design & award-winning photography shouldn't be an out-of-reach luxury—we make looking polished and competitive accessible to everyday small businesses. 

02/
lumen+your friction

It isn’t a lack of drive, talent, or passion holding small  businesses back—it’s the silent operational drag. 
 

  • 01 / The Bottlenecks (Internal Operational Drag): Fixing broken behind-the-scenes setups, sloppy intake systems, and glitchy tools that force you to waste time chasing people down manually.
     

  • 02 / The Pain Points (Outward Business Friction): Solving slow seasonal booking numbers, high form drop-off rates, and heavy third-party platform fees that quietly eat into your margins.

"Lumen mapped out our strategy, edited custom video and photography for our new website, and turned our basic setup into a state-of-the-art website. They fixed our backend friction by seamlessly integrating e-commerce and custom booking tools—even providing on-site team training along the way. They delivered a beautiful, functional system we are incredibly proud of." — Amy Baldwin, Waupoos Estates Winery

"We knew our website needed an upgrade, but didn’t realize how much hidden friction was holding us back on a fragile setup. Lumen stepped in, handled a complex technical migration with over 100 URL redirects, and built a custom intake form that made our onboarding completely effortless. Thanks to their strategy and backend optimization, we completely dominate our space online with top-of-page Google rankings and AI search citations." — Sarah Grossman, Living Kitchen Private Chef

Frequently Asked Questions

Appetite/BESOM/Waupoos Estates/Yellow Studio/Creekside Cafe/Bello Pizza/Wildlings/Watershed/Blackbear Woodworking/Heidi Earnshaw Design/Living Kitchen Private Chef/BDC/IKEA/ROB/Globe & Mail/RECIPE/Frank Bros. Guitars

a few of our friends.

Appetite
BESOM
Waupoos Estates
Yellow Studio Pottery

Creekside Cafe & Suites
Bello Pizza
Wildlings
Watershed
Blackbear Woodworking
Heidi Earnshaw Design
Living Kitchen Private Chef

Daniel Skwarna
Garage Time

BDC
IKEA

ROB

Globe & Mail
Hotelier
Foodservice & Hospitality
GLBW

RECIPE

Frank Bros. 

Once we've done the deep digging and found that unique advantage, we take your core value and embody it in a one-of-a-kind premium website. We capture that real-world value in plain English and build a digital megaphone that amplifies it to your community, ensuring your online home looks as premium as the work you do.

Discuss a Project
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