Elevating Brands to Future Standards





LATEST WORKS
Good people. Great projects.
Crisp websites & visual storytelling built to capture your genuine brand voice & organically support your growth.

Website Design/Mockups
Proud Vulture Beer

Text/Logo Design
Good Wellness

Website Design/Photo Direction
Lumen & Willow Forest School

Photography
Theia

Photography
Business Development Bank of Canada

Website Design
Creekside Cafe
Finding Clarity in the Digital Noise
Helping you find your brand's position and true voice, so the next steps forward feel natural and clear
Bold, warm, colorful, fun. We love making beautiful things for your screen. But a gorgeous layout can’t save a missing or confused brand.
Using your website like a digital business card doesn't do much to soothe your day-to-day pain points or generate real business opportunities.
We bridge that gap by helping help to untangle stubborn business bottlenecks, capture your true brand voice from scratch, and build a high-performing digital home that organically supports your small business.

Amy Baldwin
Lumen mapped out our strategy, edited custom video and photography for our new website. Our basic setup turned into a state-of-the-art website. They fixed our backend friction by seamlessly integrating e-commerce and custom booking tools. They delivered a beautiful, functional system we are incredibly proud of.

Meg Botha
When I was the art director for Watershed Magazine Daniel was an absolute pleasure to work with, his ability to read his subjects and bring out the best whether it was whimsical or serious - was always a lovely surprise. Very professional and always eager to please. I would highly recommend him for any project.

Sarah Grossman
We knew our website needed an upgrade, but didn’t realize how much hidden friction was holding us back on a fragile Wordpress setup. Lumen stepped in, handled a complex technical migration with over 100 URL redirects, and built a custom intake form that made our onboarding completely effortless.
04/ SEO & GEO
Search Engine Optimization (SEO) / AI & Geo-Targeted Search / Ranking Small Business Websites in Toronto • Kingston • Belleville
01/ e-commerce & web design
Custom Website Design / E-Commerce Platforms / Domain Migrations, SEO Setup & Site Optimization
02/ Voice & Strategy
Brand Strategy & Positioning / Copywriting & Editing / Website Audits & Consulting
03/ Visuals & Media
Award-winning Photography / Art Direction & Visual Identity / Concept Rendering & Generative Visuals
great work for good people.
We work exclulsively with small businesses
THE LOCAL PRODUCERS — wineries, estate vineyards, craft breweries, local farming, and regional food production. // THE HOSPITALITY STARS — boutique hotels, independent historic inns, beds & breakfasts, and custom restaurants. // THE WELLNESS COMMUNITY — yoga & fitness studios, health spaces, mental health support, and practitioners. // THE NEXT GENERATION — forest schools, alternative education, preschools, and childcare spaces. // THE MAKERS & ARTISANS — artists, creators, art studios, and independent writers.
select clients
Waupoos Estates / Yellow Studio Pottery / Wildlings / BESOM / Theia / Watershed / Creekside Cafe / ROB / Porter / BDC / Living Kitchen / Appetite / BESIDE / Globe & Mail
waupoos estates winery
yellow studio pottery
wildlings play cafe
besom
theia
watershed magazine
creekside cafe
LIVING KITCHEN PRIVATE CHEF
GOOD FOOD GOOD MOOD
APPETITE
PENGUIN RANDOM HOUSE
GLOBE & MAIL
BESIDE MAGAZINE
ROB
PORTER
BDC
HOTELIER MAGAZINE
FOOD & HOSPITALITY MAGAZINE
ESQUIRE
FRANK BROTHERS GUITARS
HEIDI EARNSHAW DESIGN
We love Our Clients
Awards
3 x Applied Arts
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Lensculture Critics Choice Award
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Lensculture Portrait Award
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Paris Prize
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Pollux Awards
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