I’m Daniel Skwarna, Chief Website Builder at Lumen Design. Based in Ontario, I build bespoke Wix Studio websites for brands ready to be seen & remembered.

As an award-winning photographer, I bring an unmistakable human eye to every build—creating vibrant, organic digital experiences designed to be loved by humans, found online, & cited as an authority.

Templates are the "beige" of the internet. They’re a digital uniform that makes you invisible in a crowded market. Beyond being an aesthetic dead-end, templates are bogged down with "code debt" that kills your performance. I build from the ground up in Wix Studio to ensure your site is a unique digital signature that doesn't look like a carbon copy of everyone else in your industry. The Evidence: Every build is an "out of the box" original. We don't use pre-set layouts or generic blocks. We build a high-speed asset that is visually distinct and technically superior to any off-the-shelf theme.

Every small business has a unique heartbeat, and my job is to translate that into a visual language that actually works for you. I don’t force a "signature look" on my clients; I start by listening and learning to understand exactly what makes your business tick. This begins with a comprehensive creative intake form that covers every aspect of your brand—from your specific design likes to your long-term business goals. The Evidence: Whether your brand needs to shout out loud or speak in a whisper, we build a unique visual DNA from the floor up. Every project includes bespoke color palettes, custom typography pairings, and organic layouts with intentional motion. These aren't clunky plugins that slow things down; these interactions are built directly into the site's architecture to ensure the design feels like a natural extension of who you are.

I’m a straight-shooter when it comes to the numbers. Most of our comprehensive Wix Studio projects—the ones that include full strategy and high-level search engineering—fall within the $5k–$15k range. We provide a transparent, flat-fee quote before we start, ensuring you have total clarity from the jump. The Evidence: While we focus on high-performance strategy, we always keep the door open for good causes or straightforward "lean" builds. For projects with a narrower scope or a lower budget (starting around $3,500), we review those on a case-by-case basis. To book your spot on the calendar, a 50% deposit is required. You walk away with zero technical debt and 100% ownership of your site—period.

We build for the machines so you can focus on the humans. It starts with a rock-solid technical foundation: blistering site speed, optimized Core Web Vitals, and a precise header tag hierarchy. But the web is evolving, and we are ready for the shift toward AI. We apply a Triple-Layer SEO framework that uses GEO (Generative Engine Optimization) and semantic markup (Schema.org) to ensure your business remains the "cited authority" in an increasingly AI-driven world. The Evidence: Beyond the basics like alt tags and clean code, we handle the complex "Search Engineering" that matters—from managing 301 redirects to ensuring your expertise is indexed and cited by the next generation of AI agents like Gemini and Perplexity. I recently managed a migration of over 100 blog posts, ensuring every single URL was re-indexed via Google Search Console without losing a shred of search authority.

We’ve all heard the horror stories: lack of communication, missed deadlines, and designers who ghost right after the deposit. As a small business owner myself, I don’t believe in that approach. At Lumen, we work in the open. You won’t wait weeks for a "big reveal" only to realize the result doesn't fit your brand. Through our Alignment Milestones, you have total visibility into the design as it evolves. This constant, calm loop ensures that the final result is a shared success, not a surprise. The Evidence: We move through a deliberate 6-step roadmap that keeps the feedback loops tight. You work directly with me—no middle-men or account managers. The process concludes with a full technical Handover Kit, where I provide the training and the keys so you can manage your new digital asset with total confidence. We handle the complexity; you get the results.

We know you’re ready to get to work, and we don't believe in taking months to finish a project. We focus on getting your site live efficiently, while making sure the technical setup is done correctly from day one. The Evidence: For new businesses needing a focused intro site, we can be ready in 2 weeks (once your content is ready). For established brands requiring migrations or advanced search strategy, the timeline is usually 4 to 8 weeks. We manage the schedule and provide clear updates so you aren't left wondering about the status of your project.

A great website is just the beginning. We provide a range of technical and creative services designed to take the weight off your shoulders. Click on linked text to see real life case study examples of our services. Creative Direction: We define the visual strategy and "vibe" of your project so your brand feels cohesive and intentional from day one. Commercial Photography: High-fidelity product "hero shots" and imagery that elevate your site above generic stock photos. Copywriting & Copyediting: We find your voice and polish your message so your website actually speaks to your customers' needs. E-commerce Solutions: Building scalable, secure online stores that make it easy for your customers to buy and easy for you to manage. Complex Site Migrations: Seamlessly moving your existing content and blog posts from platforms like WordPress to Wix Studio without losing data or SEO ranking. Digital Infrastructure: Managing the technical "handover," including domain transfers, sitemap submissions, and Google Sheets integrations.